So I get this e-mail on February 16th from a longtime customer, a serious complaint: She had called on the 14th and the man on the phone had advised that they were very busy, but would deliver the Valentine’s arrangement anyhow. The flowers were delivered a day late, the quality was lousy and not at all what she had ordered, and she will certainly never use The Island Florist again...

My shop was closed on the 15th, I do not have any record of her order, and I believe in handling complaints as being a great way to make up, create a happy customer, and advertise my shop. After all, we are dealing with live product and things can go wrong.

The subsequent e-mail correspondence revealed that the customer had fallen victim to an online fraud. She had lost our phone number when the dog had eaten the cell phone a while ago. The dog is fine now. So are my customer and I.

Here is more about the widespread fraud schemes: www.floristdetective.com 

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